They are scalable
It’s likely that you don’t envisage your business being the same size in three years as it is now – and your CRM doesn’t need to stay the same either. CRM software is fully-scalable, so you buy a size you need now and scale-up when needed. This means you’re never paying for space and functionality that you’re not using.
Learn to manage your sales pipeline
Any sales strategy, regardless of the size of the business, needs opportunities in the top of the funnel, discussions in progress and final sales wins. A CRM will give you an overview of where each record is in the process. This will allow you to identify any gaps in the pipeline and address them.
Never miss a sales opportunity
Throughout the sales process, you can set reminders to encourage follow-ups, call backs and meetings. This means that you never miss a chance to pursue a contact who might be interested. Sales opportunities are even more essential in smaller business, where your turnover is lower and each contract greatly contributes to the overall running of the business. Reminders and prompts also make all processes more efficient.
Inform your marketing strategy
The availability of more customer and sales data also means your marketing can improve. The better you know your customers, the easier it is to market and sell to them. Estimate what customers might be interested in by looking at past purchases, or see what marketing they’ve responded to, and you can better tailor what you send out. For smaller businesses with smaller marketing budgets, it’s even more essential to make every penny count.